Essex-based developer, Weston Homes, has announced that its Hertford riverside development, The Meads, is defying the downturn with 98 per cent of the first phase and more than 60 per cent of the entire development sold since January 2009.

The strong sales success indicates the healthy appetite of purchasers in Hertford, especially among first-time buyers, who are seeking new build homes that provide high specifications and modern, stylish interiors at very competitive prices.

Among those who purchased at The Meads, the vast majority have been young professionals who commute to London for work. With the development located minutes from Hertford East train station, commuters can easily reach London Liverpool Street in less than an hour.

Bob Weston, Chairman and Chief Executive of Weston Homes, commented, “Weston Homes prides itself on delivering exceptional homes and developing in desirable locations throughout the South East, which are the foundations that have enabled The Meads to become such a success during the market downturn. The development is in a fantastic position offering both stunning riverside views and a short five minute walk into Hertford town centre. The local supermarket is just a stone’s throw away as well as the train station providing easy access into London.

“Many of the homes still available provide views across the River Lea and benefit from private balconies, which helps create a tranquil atmosphere. The Meads offers exceptional value for money with competitively priced homes and the buyers to date have realised it offers is a rare opportunity to secure a new home in Hertford, with the high level of internal specification.”

The Meads provides 130 one and two bedroom apartments, with many boasting stunning views overlooking the Lock and the green open spaces of Hartham Common. Homes are positioned across three buildings, each providing secure underground parking and internal lifts.

Hertford boasts a rich history dating back to Roman antiquity. The town was named by Anglo Saxons as a place, or ford area, which was frequented by harts and stags. Today, Hertford provides numerous eateries, pubs, clubs, restaurants and entertainment venues.

Apartments at The Meads are available from £170,000 for a one-bedroom apartment, and £190,000 for a two-bedroom apartment. For further information please contact the Sales and Marketing Suite on 0845 638 5011, or visit www.weston-homes.com/themeads.